The online internet ad King has venture out to stake its claim on the advertising print world. You can take a look at the ads they have on PC Magazine. This can be a win win situations for small companies who can’t afford the enormous amount of money needed to advertise on traditional print medium.
I can see it now, Google branching out to TV advertising. I can see the ads now, it will be an ad on about 4-5 different companies product who appears on the same advertisement. You can call it advertising Synergy, using the appeal of one product to push the other product and vice verse.