After finding out 71% of People magazine readers and 76% of Star magazine readers putting the blame squarely on Jessica Simpson. The spin-masters over at Jessica’s camp has commence the trash Nick Lachey campaign.

Lowdown hears that Simpson’s PR man, Rob Shuter at Dan Klores Communications (which also reps the Daily News), has been calling nearly every gossip reporter in town with tips about Nick – alleging everything from greediness to lechery.

Shuter most recently peddled the tall tale that Lachey hired A.J. DiScala, the estranged manager-hubby of “Sopranos” star Jamie-Lynn Sigler, to help win some of Jessica’s assets in the divorce.

Reports a Lowdown spy: “Rob’s been shopping around stories that Nick was messing around, and has been trying to take any woman that was in the same room with Nick and passing that off as a torrid affair. Now he’s pushing that A.J. manager story. It’s all bull.”

Looks like papa Joe Simpson may be the puppet master behind all this. Seems like this marriage was a marriage of convenience for Simpson and love for Lachey.

[Lowdown]

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Filed under: Celebrities | Going Bad